With the aim of boosting and promoting French tourism in Val d’Aran during all the year and in all tourist areas, the Consenheria de Torisme e Desvolopament Economic and the aranese ski station have signed an agreement to open a new office in Toulouse, whose inauguration is scheduled for October 21st.
The geographical scope of the Midi-Pyrenees capital, with 1.5 million residents, is a market of particular interest because of its proximity to the Valley and the demographic features of its citizens.
Baqueira Beret has an office in Bordeaux since 2011. With this second, promotion strategy in South and West of France will be covered, with expectations for a northward expansion.